Built an experiential sampling program that brought 250,000 Cheez-It Grooves samples into the hands of hard-to-reach consumers (men 18-44), while supporting the 2021 campaign and aligning with our mission to position Grooves as the ultimate “break and reset” snack.
Tapping into Overwatch League influencers to spread the word by sharing videos of them unboxing their Cheez-It Grooves Gameboxes helped us navigate the complicated landscape of gaming. Our amplification efforts garnered an estimated total 5,003,195 impressions.
